Democratising Internationalisation
We turn complex market entry into a strategic, simple, and clear process for any business, offering modular flexibility and turn-key simplicity
Internationalization is not just about exporting, but about creating a presence abroad and learning about what is being done outside your own environment.
Overcome the 5 barriers to global growth
We strategically dismantle the hundles that limit international expansion, allowing your team to focus on the core operations
Your Pathway to Sustainable Expansion
Turn-key projects driven by your primary motivations, delivering clear, measurable outcomes for your business objetives
By partnering with AdD Global, you gain Modular Flexibility and Turn-Key Simplicity, ensuring that your core motivations are met without draining your internal resources. We provide the structure and local expertise needed for predictable success.
Low-Friction Execution: Our Guarantee
Customise Your Modular Approach
We Manage it as a Turn-Key Project
Select the specific areas of support your expansion requires. Every module is optional, providing true flexibility.
We transform complexity into clarity. Our mission is to provide practical, scalable solutions rooted in our core values of Flexibility, Simplicity, and Clarity. This package is meticulously designed to give you a clear, actionable path to success in the international markets, without the burden of chaos or unnecessary friction.
Why partner with AdD?
We'll be your eyes and ears, ensuring your international business relationships are focused, effective, and easy to manage.
Democratising Internationalisation
Flexibility
No two business are the same. Every project is tailored to your specific needs.
Simplicity
Simple does not mean basic, it means focused and effective. So you can stay focused on your daily activities.
Clarity
Cutting through the noise. Clear communication are at heart of everything we do.
Borders limit maps, not ambition
Ready for a simple, flexible and clear market expansion?
Start your tailored internationalisation journy today
Frequently Asked Questions
1. What makes AdD Global's approach to internationalisation unique?
Our core promise is to democratize internationalisation. Unlike traditional consulting, we become your partner, offering a modular, turn-key model. This means you only select and pay for the specific modules (e.g., Preparation, Management, Demand Generation) you actually need, transforming a complex process into a simple, clear, and highly customized execution plan that we will lead.
2. Is your modular service only suitable for large enterprises?
Absolutely not. The modular nature of our support is specifically designed to fit businesses of any size. For SMEs, our model offers access to global expertise without the additional cost or commitment of internal hiring. You scale the support to match your ambition and budget.
3. How do you ensure success and local compliance in new markets?
We rely on our Exclusive Local Partner Network. These are pre-vetted experts (in legal, logistics, tax, Sales, etc.) that we integrate directly into the project. This guarantees immediate local compliance and operational efficiency, significantly reducing your time-to-market and risk exposure.
4. What does "Low-Friction Execution" actually mean for my management team?
It means your management team isn't burdened by operational complexity. We take over the heavy lifting through Turn-Key Project Management. We handle the coordination, vendor management, and execution of all chosen modules, allowing your leadership to focus solely on core business strategy and growth.
5. Can I only use one or two specific modules, like Compliance (08) or Legal (04)?
Yes, that is the core benefit of our Modular Flexibility. You can engage us for a single, focused need (e.g., getting product compliance in a target market) or combine multiple modules for a full-scale entry. The choice is always yours, ensuring cost-efficiency.
Nevertheless, if you want to benefit of the turn-key simplicity, we recommen you to always select the Management module.
Borders limit maps, not ambition
News
Chamber of Commerce of Spain in Marocco and AdD Global start an official collaboration
November 2025
Borders limit maps, not ambition
Democratising Internationalisation
Borders limit maps, not ambition
Upcoming Commercial Missions
We go there, you get the clarity
Commercial Mission to Croatia
June 2026
Commercial Mission to Bolivia
September 2026
Commercial Mission to Albania
Autumn 2026
Further Missions
Under request
Fairs & Expositions representation accross Europe
Fairs & Expositions organisation accross Europe
Professional gatherings & Ecosystem visits
Past Missions
Bringing tons of success
Commercial Mission to Japan
October 2025
Ready for a simple, flexible and clear market expansion?
Start your tailored internationalisation journy today
News
Chamber of Commerce of Spain in Marocco and AdD Global start an official collaboration
November 2025
Commercial Mission to Ablania
Borders limit maps, not ambition
We go to Albania, you get the clarity
What you'll gain from the Mission
We'll be your eyes and ears, ensuring your international business relationships are focused, effective, and easy to manage.
Professional Representation
Your company professionally represented to key Albanian partners on your behalf.
Elevated Brand Presence: We represent you in key meetings, presentations, and negotiations, taking the cultural guesswork out of the equation. This ensures your company's image is always professional and confident.
Stronger Relationship Building: In Albania, trust is the foundation of long-term success. Our team helps you build and nurture those crucial relationships, turning them into a competitive advantage.
Clarity in Communication: We bridge the communication gap between your team and your Albanian partners, ensuring that objectives are clear and expectations are aligned.
Audits on the ground
Ensuring quality and compliance with on-site supplier verification.
Risk Mitigation: On-site audits provide a clear, independent assessment of suppliers and partners, identifying operational inefficiencies or risks before they impact your activities.
Unbiased Reporting: Having an independient, direct and unbiased view of your supply chain, provides the facts you need to make informed decisions without a language barrier or cultural misunderstandings.
Actionable Intelligence: Reports that are more than just a checklist. We deliver a clear, prioritized recommendations so you can act immediately to improve quality, compliance, and overall efficiency.
Borders limit maps, not ambition
Secure your spot
Commercial Mission to Albania
We go to Albania, you get the clarity
Frequently Asked Questions
1. Who is this commercial mission for?
This mission is specifically designed for European mid-to-large-sized industrial or digital-product companies seeking to establish, optimize, or audit their business relationships in the Albania market..
2. What is the timeline for the mission?
The mission is scheduled for Autumn 2026. A detailed itinerary will be provided upon registration.
3. What are the expected costs?
Simply fill out the form to secure your spot. We will then be in touch to discuss your specific needs and finalize your registration.
Borders limit maps, not ambition
Commercial Mission to Bolivia
Borders limit maps, not ambition
We go to Bolivia, you get the clarity
What you'll gain from the Mission
We'll be your eyes and ears, ensuring your international business relationships are focused, effective, and easy to manage.
Professional Representation
Your company professionally represented to key Bolivian partners on your behalf.
Elevated Brand Presence: We represent you in key meetings, presentations, and negotiations, taking the cultural guesswork out of the equation. This ensures your company's image is always professional and confident.
Stronger Relationship Building: In Bolivia, trust is the foundation of long-term success. Our team helps you build and nurture those crucial relationships, turning them into a competitive advantage.
Clarity in Communication: We bridge the communication gap between your team and your Bolivian partners, ensuring that objectives are clear and expectations are aligned.
Audits on the ground
Ensuring quality and compliance with on-site supplier verification.
Risk Mitigation: On-site audits provide a clear, independent assessment of suppliers and partners, identifying operational inefficiencies or risks before they impact your activities.
Unbiased Reporting: Having an independient, direct and unbiased view of your supply chain, provides the facts you need to make informed decisions without a language barrier or cultural misunderstandings.
Actionable Intelligence: Reports that are more than just a checklist. We deliver a clear, prioritized recommendations so you can act immediately to improve quality, compliance, and overall efficiency.
Borders limit maps, not ambition
Secure your spot
Commercial Mission to Bolivia
We go to Bolivia, you get the clarity
Frequently Asked Questions
1. Who is this commercial mission for?
This mission is specifically designed for European mid-to-large-sized industrial or digital-product companies seeking to establish, optimize, or audit their business relationships in the Bolivia market...
2. What is the timeline for the mission?
The mission is scheduled for the month of September 2026. A detailed itinerary will be provided upon registration.
3. What are the expected costs?
Simply fill out the form to secure your spot. We will then be in touch to discuss your specific needs and finalize your registration.
Borders limit maps, not ambition
Commercial Mission to Croatia
Borders limit maps, not ambition
We go to Croatia, you get the clarity
What you'll gain from the Mission
We'll be your eyes and ears, ensuring your international business relationships are focused, effective, and easy to manage.
Professional Representation
Your company professionally represented to key Croatian partners on your behalf.
Elevated Brand Presence: We represent you in key meetings, presentations, and negotiations, taking the cultural guesswork out of the equation. This ensures your company's image is always professional and confident.
Stronger Relationship Building: In Croatia, trust is the foundation of long-term success. Our team helps you build and nurture those crucial relationships, turning them into a competitive advantage.
Clarity in Communication: We bridge the communication gap between your team and your Croatian partners, ensuring that objectives are clear and expectations are aligned.
Audits on the ground
Ensuring quality and compliance with on-site supplier verification.
Risk Mitigation: On-site audits provide a clear, independent assessment of suppliers and partners, identifying operational inefficiencies or risks before they impact your activities.
Unbiased Reporting: Having an independient, direct and unbiased view of your supply chain, provides the facts you need to make informed decisions without a language barrier or cultural misunderstandings.
Actionable Intelligence: Reports that are more than just a checklist. We deliver a clear, prioritized recommendations so you can act immediately to improve quality, compliance, and overall efficiency.
Borders limit maps, not ambition
Secure your spot
Commercial Mission to Croatia
We go to Croatia, you get the clarity
Frequently Asked Questions
1. Who is this commercial mission for?
This mission is specifically designed for European mid-to-large-sized industrial or digital-product companies seeking to establish, optimize, or audit their business relationships in the Croatia market...
2. What is the timeline for the mission?
The mission is scheduled for the month of June 2026. A detailed itinerary will be provided upon registration.
3. What are the expected costs?
Simply fill out the form to secure your spot. We will then be in touch to discuss your specific needs and finalize your registration.
Borders limit maps, not ambition
Commercial Mission to Japan in 2025
Borders limit maps, not ambition
Mission to Japan in short
Our Commercial Mission to Japan 2025 is successfully complete!We went there to be the "eyes and ears" for our clients.The goal was simple:
➡️ Provide the absolute clarity needed for successful operation in the Japanese market.How did we defeat the usual complexity?
✅ Unbiased Reporting: Facts over cultural guesswork.
✅ Stronger Relationships: Building the trust that is the foundation of long-term success.
✅ Clarity in Communication: Bridging the language and cultural gaps.We democratise internationalisation, turning complex market entry into a strategic, simple, and clear process.
Workshop about Decision-Making in TokyoPablo Gallardo, the AdD founder, has been invited as a facilitator for a workshop about decision making at the CIC Tokyo.
Event organized by CIC Tokyo and sponsored by Empowered by Industry.
Integration into the Japanese business ecosystemIn order to ease the businesses in the Japanese market, the personal connexions and relations play a key role.
That i why the agenda of th AdD team was full of business events and networking gatherings. These activities helped the AdD team to get into the right places as well as to build long-lasting business relatationships with the new contacts in Japan.
Aliance with JML GroupAdD Global is now the official partner for JML Group, Japanese company specialized in the entry-market for food and beverage foreign brands in Japan.
The goal of this partnership is to offer a 360 service for manufacturers eagered to explore the sustainable opportunities in the Asian market.
New Suppliers Network in JapanOne of the goals given to AdD by its Mission's clients was to ensure and build a new suppliers network in Japan.
Each Mission's client gave their requirements in terms of product, quality, price and timing.
The AdD team is proud to confirm that all the targets were matched, agreements and contracts were closed on-site, thus the Mission's clients capabilities in Japan have grown significantly.
New cooperation program between Japan and EuropeAfter several negotiations, Pablo Gallardo, the AdD Founder, closed a collaboration with an important group of Japanese investors to start a program for Japanese solid businesses and Startups who want to expand their activities in Europe.
The name of this new program is Connect Hub.
Further information will be available soon...
Success Cases in Japan
Borders limit maps, not ambition
The Distribution BridgeThe Challenge: A European client was managing multiple Japanese suppliers from their headquarters. While the suppliers were high-quality, the "flow" of information and goods was plagued by lag, miscommunication, and non-optimal shipping routes.The AdD Intervention: Our team conducted an on-site visit to the Japanese facilities. We mapped the "Invisible logistics", or in other words: the undocumented way info traveled between the shop floor and the shipping dock.The Result: A redesigned communication channel between the Japanese suppliers and the European HQ. By eliminating the distance-gap in information, the lead times were reduced and ensured that the "information flow" finally matched the "goods flow."
The Audit AdvantageThe Challenge: A European client felt their Japanese supplier's pricing model was opaque and rigid. Attempts to renegotiate from Europe were met with cultural and data-driven walls.The AdD Intervention: The AdD performed a comprehensive on-site Audit. By being physically present, we were able to analyze the operational costs and production nuances that weren't visible in the invoices. This "ground-truth" data provided a neutral, factual basis for a new pricing structure.The Result: A new, mutually beneficial pricing system was established. This wasn't just a "discount" but a strategic alignment that strengthened the trust between the European buyer and the Japanese supplier, proved only through physical verification.
What good is international insight if it isn't actionable?The key insight from our Japan mission: Simplicity is achieved through deep, on-the-ground intelligence.Our focus ensured:
➡️ Risk Mitigation: Clear, independent assessment of suppliers before issues impact activity.
➡️ Actionable Intelligence: We deliver prioritised recommendations, not just raw data.
➡️ Elevated Presence: Professional representation, guaranteeing a confident brand image.No two businesses are the same.A rigid, one-size-fits-all solution is just another form of self-imposed complexity.That is why our Japan success was rooted in flexibility.✔️ Each customer has its own roadmap of activities - Simplicity.
✔️ Every activity was followed by a report - Clarity.
Ready for a simple, flexible and clear market expansion?
Start your tailored internationalisation journy today
Democratising Internationalisation
Borders limit maps, not ambition
Fairs Representation accross Europe
Is there an interesting fair where you can't attend? We will be your eyes and ears, ensuring you get the right contacts for your business, focussing on effective, and esy to manage, relationships.
Fairs Organisation accross Europe
Is there an interesting fair where you want to be represented? We take care of the complete on-site organisation and even organise a contact point, no need for you or your team to visit the event.
Professional gatherings & Ecosystem visits
Are you visiting a new country and want to expand your professional network? If you are visiting your client or supplier, use the chance to meet local interesting professionals from your industry.
Borders limit maps, not ambition
Ready for a simple, flexible and clear market expansion?
Request your customised Mission
We go to there, you get the clarity
News
Chamber of Commerce of Spain in Marocco and AdD Global start an official collaboration
November 2025
Democratising Internationalisation
Borders limit maps, not ambition
Upcoming Webinars
The Expansion Audit: Overcoming the 5 Frictions of Internationalisation
21-Jan-2026 - 17:00 CET - 30min
Is your product ready for new markets, or is your organisation holding it back?For leaders in High-Tech and Industrial sectors, internationalisation is rarely a product problem. It is an operational one. The real barriers to entry are not tariffs or regulations but the invisible frictions that drain your time, your team, and your margin.Join AdD Global for a 30min briefing that moves beyond the "why" of expansion to the "how." We will dissect the five critical friction points, from the "Email Ping-Pong" that delays production to the cultural misalignments that inflate costs, and demonstrate how to convert them into a competitive advantage.In this Strategic Briefing, we will cover:➡️ The Misalignment Tax: How to verify standards when you can't be there in person.➡️ The Resource Trap: How to expand into complex markets without burning out your core team.➡️ The Ground Truth: Why legacy systems fail in modern cross-border logistics, and how to fix them.Duration: 30min
Auditoría de Expansión: Superando las 5 Fricciones de la Internacionalización
27 de enero del 2026 - 17:00 CET - 30min
¿Está tu producto preparado para el mercado internacional, o es tu organización quien lo frena?Para los sectores Industrial y High-Tech, la internacionalización rara vez es un problema de producto, sino operativo. Las verdaderas barreras de entrada no son solo los aranceles o las normativas, sino las fricciones invisibles que consumen su tiempo, sus recursos y su margen de beneficio.Únete a AdD Global en esta sesión estratégica donde pasaremos del "por qué" expandirse al "cómo" hacerlo con precisión. Analizaremos los cinco puntos de fricción críticos, desde el intercambio interminable de correos que retrasa la producción, hasta los desajustes culturales que disparan los costes, y demostraremos cómo convertirlos en una ventaja competitiva clara.En esta sesión cubriremos:➡️ El "Impuesto" de la Desalineación: Cómo verificar estándares de calidad cuando no puede estar presente físicamente ("Verification of Standards").➡️ La Trampa de los Recursos: Cómo expandirse a mercados complejos sin saturar a su equipo actual.➡️ La Verdad sobre el Terreno: Por qué los sistemas tradicionales fallan en la logística transfronteriza y cómo implementar soluciones escalables.Duración: 30min
| Cultural Barriers | Language Barriers | Time Constraints | Cost Efficiency | Team Availability |
|---|---|---|---|---|
| 🤝 | 🗣️ | ⏱️ | 💰 | 🛡️ |
| Local expertise and integration services ensure your approach resonates with the new market. | Comprehensive support for documentation, communication, and negotiation by local experts. | Our turn-key model significantly reduces the time commitment required from your management team. | Flexible, modular pricing means you only pay for the specific support your expansion needs. | We act as an extension of your team, providing the necessary capacity without internal hiring friction. |